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How Far Will Your Brand Name Stretch? 4 Rules for Names That Work Everywhere
October 22, 2026 Article

How Far Will Your Brand Name Stretch? 4 Rules for Names That Work Everywhere

Brand Naming: 5 Step Process
October 22, 2026 Resource

Brand Naming: 5 Step Process

September 24, 2026

How Brand Naming Services Reduce Launch Risk in 2026

WestLight Energy: The Right Input at the Right Time
August 12, 2026 Article

WestLight Energy: The Right Input at the Right Time

The Hustle: The wizard behind the names of billion-dollar companies
August 9, 2026 Article

The Hustle: The wizard behind the names of billion-dollar companies

How to Choose the Right Naming Agency
July 2, 2026 Resource

How to Choose the Right Naming Agency

Fast Company: What fly fishing taught me about building a brand.
June 13, 2026 Article

Fast Company: What fly fishing taught me about building a brand.

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names
June 8, 2026 Article

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names

Advertising Week: What Works, What Doesn’t Work, When a Brand Decides to Rebrand
April 15, 2026 Article

Advertising Week: What Works, What Doesn’t Work, When a Brand Decides to Rebrand

How Do You Transfer Brand Equity When You Change Your Name?
April 3, 2026 Article

How Do You Transfer Brand Equity When You Change Your Name?

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