Company Naming Archives - Lexicon Branding

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April 15, 2026 Article

Advertising Week: What Works, What Doesn’t Work, When a Brand Decides to Rebrand

April 3, 2026 Article

How Do You Transfer Brand Equity When You Change Your Name?

Corporate Naming: A Strategic Guide

April 3, 2026 Resource

Corporate Naming: A Strategic Guide

March 25, 2026 Article

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names

March 25, 2026 Resource

Brand Naming: 5 Step Process

7 Rebranding Principles for Success

March 10, 2026 Article

7 Rebranding Principles for Success

July 9, 2025 Article

How Far Will Your Brand Stretch?

Investors Business Daily: David Placek Named More Iconic Products Than You Can Count

June 22, 2025 Article

Investors Business Daily: David Placek Named More Iconic Products Than You Can Count

Should We Change the Name of our Company? And if so, When?

June 16, 2025 Resource

Should We Change the Name of our Company? And if so, When?

3i Member Podcast: The Art of the Name

May 15, 2025 Article

3i Member Podcast: The Art of the Name

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