Give Them Something To Talk About
Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz
CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming
CMO Survey: The Increasing Value Of A Brand Name
Ingredient Branding: An Automotive Essential
Brands Just Want To Be Friends
How iPad is Naming the Game
Throwing The Market A Curve
Do You Want to Drive a Leaf? (Part 2)
