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Corporate Naming: A Strategic Guide
April 3, 2026 Resource

Corporate Naming: A Strategic Guide

Brand Naming: 5 Step Process
March 25, 2026 Resource

Brand Naming: 5 Step Process

Why Compound Names Win in Today’s Marketplace
March 9, 2026 Resource

Why Compound Names Win in Today’s Marketplace

Car Logos: How Visual Identity Can Complement Brand Names
February 19, 2026 Resource

Car Logos: How Visual Identity Can Complement Brand Names

How to Make Better Creative Decisions – Backed by Behavioral Economics
October 6, 2025 Resource

How to Make Better Creative Decisions – Backed by Behavioral Economics

Should We Change the Name of our Company? And if so, When?
June 16, 2025 Resource

Should We Change the Name of our Company? And if so, When?

AI is rapidly changing the language of healthcare: How can brands keep up?
May 23, 2025 Resource

AI is rapidly changing the language of healthcare: How can brands keep up?

Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
April 30, 2025 Article

Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.

Transforming Practical Wisdom into Iconic Brands with David Placek
December 4, 2024 Article

Transforming Practical Wisdom into Iconic Brands with David Placek

Debunking the URL myth: don’t let a domain stand in the way of a great brand name.
October 23, 2024 Resource

Debunking the URL myth: don’t let a domain stand in the way of a great brand name.

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