Melinda Gates’ investment and incubation company needed a name that both extended the diverse range of projects and interests of the organization and encapsulated the organization’s mission of not only bringing communities together, but also forming new ones.


Understanding the organization as a platform for action, Lexicon crafted the name Pivotal Ventures. Pivotal, a real word meaning of vital or critical importance, encapsulates the organization’s fundamental mission of identifying specific problems, that if addressed, will bring about significant progress.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do