1. Unequalled Performance.
Sonos, Swiffer, Dasani, PowerBook, Febreze, Pentium, BlackBerry, OnStar — all names created by Lexicon. Since 1982 we have successfully completed more than 3,900 projects in 19 countries. That’s experience you can trust and expertise you can count on.
2. An Integrated Approach.
We incorporate all the components necessary to guarantee the development of highly distinctive and winning brand names: small creative teams, structural linguistics, audience insights, and rigorous trademark and linguistic evaluations. No other firm integrates these elements as seamlessly or comprehensively.
3. Application of Linguistics & Natural Language.
We harness more than thirty-five years of linguistic R&D to create names that reflect natural language patterns — never awkward hybrids or clever constructions that lack real staying power. In addition, our WorldBrand® network of more than 85 linguists across 55 countries assures that a Lexicon brand name can travel the world.
4. Rigorous Trademark Clearance.
Most naming firms only do cursory “identical match” searches which produce limited, often inaccurate results. With paralegals and a trademark attorney on our staff, we are able to perform a more thorough search and analysis, thereby saving clients time and money.
5. Balancing Creativity with Research & Development.
While creativity and originality drive our work, we support our creative approach with a commitment, investing deeply in the development of proprietary knowledge and software to help us create, screen, and assess potential solutions. We also pioneered the development of consumer research models designed specifically for evaluating names and nomenclature. No other firm has more data on how sound symbolism, letter structure, rhythm, or consumer insights can affect a name’s performance.