Naming Capabilities
Every aspect of our approach to brand naming has been created from the ground up.
Our Approach to Brand Naming
We have the longest and strongest track record of creating billion-dollar brand names of any other agency in the world.
Our brand naming services are designed for clients who require 1) problem-solving skills, 2) a high level of creativity and 3) experience. We are organized more like a film studio than an agency.
Lexicon has developed a fully integrated approach that includes creative development, linguistic & cultural assessments, customer research, and trademark evaluations. Our approach is supported with significant R&D investments in software to create names that deliver asymmetric value.
Sonos, Impossible, Swiffer, Outback, Pentium, OnStar, and Lucid, are all brand names created using our proven process.
What Makes Us Different
We have reframed brand names from tactical to strategic assets by investing in an “engineering layer” of proprietary software, linguistics and cognitive science, and consumer research .
We provide a fully integrated solution for naming and brand architecture programs that combine our creative teams with our engineering layer, trademark team, and global network of linguists.
Lexicon’s engineering layer applies scientific rigor and objectivity to a process that is otherwise very subjective.
I enjoy telling the story of the SONOS name every time I am asked. Lexicon created exactly the right vessel for us to pour our work into, with an implicit standard for inspiration and craftsmanship. Frankly, it was impossible to imagine but they made it happen. We all work to live up to this standard every day, and that’s a gift which I cannot estimate the value of.