From Startup to a Market Cap of $4.4 billion
“A seamless and compact palindrome. Sonos fully supports the concept of ‘an operating system for sound.'”
From Startup to Standard-Bearer
In 2012, a small technology startup based in Santa Barbara, California reached out to Lexicon Branding to discuss the idea of a new brand name for their innovative sound system which was a combination of software and hardware. The product’s design was beautiful and both the company and Lexicon agreed that the company’s current name, Rincon Labs was not the right name.
Lexicon then created SONOS. The name is a palindrome, and in design it works upside-down— that helps customers when they are installing their Sonos system. It is easy to say, easy to spell and read, and the ‘s’ sounds give it an atmospheric feel that is almost musical.
Our Solution
“Short words are best,” as Winston Churchill said. With millions of trademarks around the world, it is nearly impossible to create a four- or five-letter word that’s available for trademark. But in our experience, it is almost always worth the effort. A seamless and compact palindrome. Sonos fully supports the concept of “an operating system for sound.”
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