Bluetooth SIG’s new audio sharing solution needed a name that could work globally while conveying a sense of reolutionary accessiblity and enhanced listening experiences for everyone. Experiences with Bluetooth’s new technology enable inclusivity and ease to help everyone live a more engaged life with newfound audio accessibility in the world around us.


Lexicon developed AuraCast, a name that uses the semantic meaning of the word ‘aura’ to tell the story that this technology enables a new distinct atmostphere with life-changing audio experiences. ‘Cast’ helps convey a sense that this technolgy is active and engaging. With AuraCast, we were able to create a new standalone brand that elevates the existing Bluetooth brand while also conveying the power of a new innovation.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do