LeapXpert, a B2B platform that enables secure and compliant communications across multiple messaging channels, needed a brand name to support its new, advanced AI product. Their new offering, an AI-driven communication assistant, is designed to dynamically enhance and automate enterprise-client interactions. The platform employs collective intelligence within organizations to ensure that communications with clients are not only efficient, but exceptionally insightful.


Maxen, a coined solution, combines “Maximize” and “Engagement.” It follows the CVC (consonant-vowel-consonant) pattern for easy pronunciation across languages. The new name delivers on Maxen’s capability to optimize and enhance communication processes through smart, AI-driven interactions. The X also creates a subtle link to its parent company, LeapXpert.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do