Wunderkind (Formerly Bounce X)
Bounce X, a unique martech startup, needed a name that would signal they were not merely another SaaS company. CEO, Ryan Urban, and the leadership team partnered with Lexicon to develop a name that would capture their rebellious and aspirational culture.
We celebrate Ryan Urban’s creativity, who, at the very last moment, introduced Wunderkind into consideration. Wunderkind, one who succeeds in a competitive field at an early age, was the right name to signal a new chapter. The bold solution demands the company live up to its promise and continue its industry leadership in creating one-to-one experiences online.