Bounce X, a unique martech startup, needed a name that would signal they were not merely another SaaS company. CEO, Ryan Urban, and the leadership team partnered with Lexicon to develop a name that would capture their rebellious and aspirational culture. 


We celebrate Ryan Urban’s creativity, who, at the very last moment, introduced Wunderkind into consideration. Wunderkind, one who succeeds in a competitive field at an early age, was the right name to signal a new chapter. The bold solution demands the company live up to its promise and continue its industry leadership in creating one-to-one experiences online.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do