Uber One

Problem.

Membership programs are proliferating. It’s harder than ever to create a loyalty brand that stands out but also makes sense, especially as options like “Gold”, “Premier”, “+”, and “Pro” become more overused and less notable.

Solution.

Uber has the advantage of a unique story for consumers: uniting benefits for rides with benefits for Uber Eats delivery. Both elements come together under a single umbrella: Uber One. A simple solution that doesn’t look like other membership programs, One gives Uber a membership name that they can own and can build a brand around.

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Uber One

Problem.

Solution.

From Startup to a Market Cap of $4.4 billion

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon

Uber One

Problem.

Solution.

Other Technology Case Studies

From Startup to a Market Cap of $4.4 billion

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon