Membership programs are proliferating. It’s harder than ever to create a loyalty brand that stands out but also makes sense, especially as options like “Gold”, “Premier”, “+”, and “Pro” become more overused and less notable.


Uber has the advantage of a unique story for consumers: uniting benefits for rides with benefits for Uber Eats delivery. Both elements come together under a single umbrella: Uber One. A simple solution that doesn’t look like other membership programs, One gives Uber a membership name that they can own and can build a brand around.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do