Problem

Considered “the most important brand since the introduction of Pentium in 1993,” Intel’s new enterprise software and services brand needed a product name to connote strength and signal a shift from its hardware legacy to a software and services future. This bold shift from Intel warranted an equally bold brand name. Given Intel’s global presence, the name needed to resonate across 25 distinct languages.

Solution

The name Tiber draws from the historic Tiber River, the place where the city of Rome was founded on. Symbolizing strength, resilience, and connectivity, the Tiber River was vital to the development of civilizations. As with the river, Intel Tiber will help to drive growth for its enterprise customers. It is a nod to the past while signaling forward movement towards the future.   

Structurally, Tiber follows the perfect CVC pattern (consonant-vowel-consonant), making it easily accessible across languages. To ensure its global readiness, it was also evaluated by Lexicon’s proprietary network of in-country linguists.

Other Technology Case Studies

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Wunderkind
Auracast
Uber One
Geti (Intel)
Pentium

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do