Fast Company: What Steve Jobs can teach us about rebranding.
How Far Will Your Brand Stretch?
Fast Company: What’s needed to create future-facing brands?
Investors Business Daily: David Placek Named More Iconic Products Than You Can Count
Harvard Business Review – The Best Way to Name a New Product
3i Member Podcast: The Art of the Name
Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
Rapid Rebrands: The Path to Success for Braze
Sonic Branding: a conversation with Sonicbrand’s Daniel Jackson
