Sonic Branding: a conversation with Sonicbrand’s Daniel Jackson

In this podcast discussion between Lexicon Branding and Sonicbrand, we explore the combination of brand naming and sonic branding in the earliest stages of brand design. By moving up the sequence of development, we are enabling the name, its sound symbolism, and sonic identity to drive the brand forward – leaving the traditional sequence of name, design, copy, and sonic behind. 

David Placek (founder of Lexicon Branding) in conversation with Daniel Jackson (Sonicbrand) and Kennedy Placek. Moderated by Sanjeev Vinodh.