3i Member Podcast: The Art of the Name

By Lexicon Editorial Team | Featuring David Placek on the 3i Members Podcast with Mark Gerson

In a recent episode of the 3i Members Podcast, Lexicon’s founder David Placek sat down with host Mark Gerson to discuss the art and science of brand naming. They explore how names create strategic advantage, why emotional resonance is critical, and how Lexicon developed some of the world’s most iconic brand names.

Listen to hear:

• How Lexicon’s three-team process sparks naming breakthroughs
• The thinking behind names like Impossible and Dasani
• Why the best names often feel uncomfortable at first
• What every entrepreneur should know when naming their company

The episode is available on Apple Podcasts and Spotify.