Our Approach


Since 1982, we have successfully completed more than 3,900 assignments in 20 countries.

Our comprehensive approach to brand naming combines strategic and creative development, linguistic analysis, trademark assessments, and consumer research. 



Yes to new ideas.



We save our clients both time and money.


Consumer Research

Uncover a name’s strategic potential.



The engineering behind a brand name.



A name must be able to travel.


Research in Asia

Integrate consumer insights with linguistic analytics.

By uniting meaning, sound, and structure, the right name engages consumers on several levels and across the globe.
— David Placek, "Brand Names That Win"