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Lexicon’s Branding Resources and Thought Leadership

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January 11, 2017 Article

Why the Executive Suite Must Be Involved in Brand Name Development

November 8, 2016 Article

How Lucid Motors Got Its Name

November 2, 2016 Article

Building an Informed Brand

October 20, 2016 Article

Car Logos: How Visual Identity Can Complement Brand Names

August 26, 2016 Article

Insuring the Future of Auto Insurance

August 17, 2016 Article

The Commoditization of the Car (Exterior)

August 11, 2016 Article

Ingredient Branding: An Automotive Essential

July 13, 2016 Article

When the Language is the Message: Premium Skin Care Products in the Brazilian Market

July 7, 2016 Article

Battling for the Back Seat

June 10, 2016 Article

The ABCs of Media

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Lexicon Branding
We create names that become billion dollar brands.

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