
Why the Executive Suite Must Be Involved in Brand Name Development

How Lucid Motors Got Its Name

Building an Informed Brand

Car Logos: How Visual Identity Can Complement Brand Names

Insuring the Future of Auto Insurance

The Commoditization of the Car (Exterior)

Ingredient Branding: An Automotive Essential

When the Language is the Message: Premium Skin Care Products in the Brazilian Market

Battling for the Back Seat
