
Questions To Ask When Choosing A Brand Name

Lexicon Has Named the World’s Most Popular App

How To Name A Product: The New Rules For Effective Names

Creating Brand Names for Lyft

What White Claw® Can Teach Us About Brand Names That Win

The Myths That Stop Companies From Creating Remarkable Brand Names

Why Compound Names Win in Today’s Marketplace

CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming

How Brand Names Impact Consumer Trust
