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6 Steps to a Successful Corporate Rebrand
August 29, 2023 Resource

6 Steps to a Successful Corporate Rebrand

6 Questions to Ask Before Deciding to Change Your Company’s Name
August 8, 2023 Resource

6 Questions to Ask Before Deciding to Change Your Company’s Name

How to Make Better Creative Decisions – Backed by Behavioral Economics
May 9, 2023 Resource

How to Make Better Creative Decisions – Backed by Behavioral Economics

What’s Wrong With Numbers?
September 29, 2022 Resource

What’s Wrong With Numbers?

How to Develop Brand Names in a Disruptive Category
September 29, 2022 Resource

How to Develop Brand Names in a Disruptive Category

Should We Change the Name of our Company? And if so, When?
July 7, 2022 Resource

Should We Change the Name of our Company? And if so, When?

How to Create an Inviting Brand Name
July 7, 2022 Resource

How to Create an Inviting Brand Name

Congratulations Light & Wonder on the Successful Rebrand
March 16, 2022 Article

Congratulations Light & Wonder on the Successful Rebrand

Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform
September 2, 2021 Article

Lexicon Rebrands Sprig, An Innovative and Refreshed Product Research Platform

Questions To Ask When Choosing A Brand Name
July 23, 2021 Resource

Questions To Ask When Choosing A Brand Name

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