Verizon had a concept for a fresh new wireless brand that could disrupt the budget phone carrier space and open the door to a unique segment of mobile users. In the crowded and ever-growing mobile carrier space, how could they set themselves apart?


Appeal to the next generation by leading with attitude and experience. Naming the new brand Visible captures Verizon’s competitive edge as they make wireless transparent and easier than ever. While many budget mobile service providers have either highly descriptive or completely arbitrary names, Visible sets a tone and tells a story.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do