Verizon had a concept for a fresh new wireless brand that could disrupt the budget phone carrier space and open the door to a unique segment of mobile users. In the crowded and ever-growing mobile carrier space, how could they set themselves apart?
Appeal to the next generation by leading with attitude and experience. Naming the new brand Visible captures Verizon’s competitive edge as they make wireless transparent and easier than ever. While many budget mobile service providers have either highly descriptive or completely arbitrary names, Visible sets a tone and tells a story.