HP needed a name for their spin-off business that would help establish themselves as a more premium company. Given that their revolutionary model had the distinction of being the first multi-surface glass personal computer in the industry, HP wanted a name that was edgy yet sophisticated.


The brand name Spectre was not only an intriguing word, but it is also possessed prestige and a touch of charm. The word Spectre sparked associations of moving swiftly, silently, and stealth like, which further enhanced the “cool factor” of HP’s product.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do