The results of our research are in: 6 things you need to know if you’re building an AI brand
Debunking the URL myth: don’t let a domain stand in the way of a great brand name.
Corporate Naming: A Strategic Guide
Brand Naming: 5 Step Process
Is Naming Research Really Worth It?
6 Steps to a Successful Corporate Rebrand
Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
Bloomberg: Who Names Electric Cars? These are The Worst
BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
