Bloomberg: Who Names Electric Cars? These are The Worst
![Bloomberg: Who Names Electric Cars? These are The Worst](https://www.lexiconbranding.com/wp-content/uploads/2023/06/Bloomberg.jpg)
Electric vehicles are rapidly on the rise, but their branding isn’t keeping up. In the hurry to launch new brands, carmakers have produced a flurry of names that fail to generate consumer interest – which Lexicon considers a key driver to brand success. Think Toyota’s bZ4X and Honda’s e:Ny1, to name a few.
Read on to hear Lexicon’s take on this trend and how carmakers can capitalize on this branding opportunity.