Bloomberg: Who Names Electric Cars? These are The Worst
Electric vehicles are rapidly on the rise, but their branding isn’t keeping up. In the hurry to launch new brands, carmakers have produced a flurry of names that fail to generate consumer interest – which Lexicon considers a key driver to brand success. Think Toyota’s bZ4X and Honda’s e:Ny1, to name a few.
Read on to hear Lexicon’s take on this trend and how carmakers can capitalize on this branding opportunity.