BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name

Lexicon Press Coverage

Read our latest feature in BrandingMag to understand the science behind Lexicon’s naming process. We have invested heavily in linguistic research – from sound symbolism, to natural language patterns and memorability – and it’s paid off. Our names become billion-dollar brands because they’re backed by science first and creativity second.

Read the article here.