How to Make Better Creative Decisions – Backed by Behavioral Economics
Should We Change the Name of our Company? And if so, When?
AI is rapidly changing the language of healthcare: How can brands keep up?
Digiday – Lexicon’s David Placek on AI nomenclature and what makes a good name.
Transforming Practical Wisdom into Iconic Brands with David Placek
Debunking the URL myth: don’t let a domain stand in the way of a great brand name.
The results of our research are in: 6 things you need to know if you’re building an AI brand
Corporate Naming: A Strategic Guide
The Myths That Stop Companies From Creating Remarkable Brand Names
