Transforming Practical Wisdom into Iconic Brands with David Placek
Debunking the URL myth: don’t let a domain stand in the way of a great brand name.
The results of our research are in: 6 things you need to know if you’re building an AI brand
The Myths That Stop Companies From Creating Remarkable Brand Names
The Corporate Name: What Goes Into It and Why Is It So Important?
The ROI of a Name – A Strategic Approach to Brand Name Development
How To Name A Product: The New Rules For Effective Names
How to Create an Inviting Brand Name
Myths Of Branding Pt. 3: Strong Corporate Names Don’t Need Other Brands