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Mondelez: A Rough Maiden Voyage?
April 30, 2024 Article

Mondelez: A Rough Maiden Voyage?

Conveying Personality While Conveying People
April 30, 2024 Resource

Conveying Personality While Conveying People

Telling Details
April 30, 2024 Article

Telling Details

Getting the Name You Want: Dealing with Trademark Obstacles
April 30, 2024 Resource

Getting the Name You Want: Dealing with Trademark Obstacles

Understanding The “X” Factor
April 30, 2024 Article

Understanding The “X” Factor

Spelling Matters
April 30, 2024 Resource

Spelling Matters

Brands Just Want To Be Friends
April 30, 2024 Article

Brands Just Want To Be Friends

How iPad is Naming the Game
April 30, 2024 Article

How iPad is Naming the Game

The Corporate Name: What Goes Into It and Why Is It So Important?
September 5, 2024 Resource

The Corporate Name: What Goes Into It and Why Is It So Important?

Can the Right Brand Name Actually Create a New Category?
May 13, 2024 Resource

Can the Right Brand Name Actually Create a New Category?

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