Insights - Page 5 of 7 - Lexicon Branding

February 8, 2016 Article

Amazon vs. Netflix: How Names Can Affect Brand Evolution

Myths Of Branding Pt. 3: Strong Corporate Names Don’t Need Other Brands

August 27, 2015 Resource

Myths Of Branding Pt. 3: Strong Corporate Names Don’t Need Other Brands

Myths of Branding Pt. 2: Coined Names Aren’t Worth the Investment

August 18, 2015 Resource

Myths of Branding Pt. 2: Coined Names Aren’t Worth the Investment

Myths Of Branding Pt. 1: Any Name Will Do

August 11, 2015 Resource

Myths Of Branding Pt. 1: Any Name Will Do

Give Them Something To Talk About

July 28, 2015 Article

Give Them Something To Talk About

Pepsi’s Spire: Branding and Design Go Hand In Hand

May 20, 2015 Article

Pepsi’s Spire: Branding and Design Go Hand In Hand

How to Name Your Company

October 13, 2014 Resource

How to Name Your Company

Big Brother Brands

July 14, 2014 Article

Big Brother Brands

Defy Description

March 10, 2014 Resource

Defy Description

July 2, 2012 Article

Forever Socks

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