Lyft Pink (Lyft)

Problem.

Lyft needed a name for their membership program that was designed to increase both ride frequency and rider loyalty through an elevated Lyft experience. They needed a highly memorable name that was flexible in nature and would allow for the structure of the loyalty program to evolve over time.

Solution.

Lexicon created the brand name Lyft Pink, a playful solution that further leveraged the company’s Pink equity. Lyft Pink matched the casual and conversational tone of the Lyft brand and represented a timeless solution that would continue to remain relevant, even as the benefits of the program changed.

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