The Commoditization of the Car (Exterior)
Insuring the Future of Auto Insurance
Car Logos: How Visual Identity Can Complement Brand Names
Why the Executive Suite Must Be Involved in Brand Name Development
Are All the Good Names Taken?
Why Compound Names Win in Today’s Marketplace
Mobility as a Service Creates Significant Branding Opportunities
How to Develop Brand Names in a Disruptive Category
How to Make Better Creative Decisions – Backed by Behavioral Economics
