How Brand Names Impact Consumer Trust
Myths of Branding Pt. 2: Coined Names Aren’t Worth the Investment
Questions To Ask When Choosing A Brand Name
Can the Right Brand Name Actually Create a New Category?
Myths Of Branding Pt. 1: Any Name Will Do
What’s Wrong With Numbers?
Spelling Matters
Getting the Name You Want: Dealing with Trademark Obstacles
Conveying Personality While Conveying People
