Podcast | What Goes Into Creating Effective Brand Names?
Congratulations Light & Wonder on the Successful Rebrand
AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name
Wards Auto: Branding Opportunities for the Automotive DTC Industry
Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names
AdExchanger: Every Killer Brand Starts with a Great Name
BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
Bloomberg: Who Names Electric Cars? These are The Worst
Creative Review: How to create an iconic brand name.
