Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names
David Placek joined My First Million hosts Sam Parr and Shaan Puri for an in-depth conversation on brand naming strategy. They discussed how billion-dollar brand names are built, and why so many companies get it wrong.
In this episode, they cover:
- The 3-step creative process behind names like Swiffer, Windsurf, and Vercel.
- Why quantity leads to quality and how many names it really takes to find the right name.
- The psychology of power letters and sound symbolism.
- When a company should change its name. And when it shouldn’t.
- How David thinks about AI’s role in brand naming.
If you’re naming a company, launching a product, or reconsidering an existing brand, this episode offers a practical look at the strategy and science behind great brand names.