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Amazon vs. Netflix: How Names Can Affect Brand Evolution
April 30, 2024 Article

Amazon vs. Netflix: How Names Can Affect Brand Evolution

Myths Of Branding Pt. 3: Strong Corporate Names Don’t Need Other Brands
September 5, 2024 Resource

Myths Of Branding Pt. 3: Strong Corporate Names Don’t Need Other Brands

Myths of Branding Pt. 2: Coined Names Aren’t Worth the Investment
May 13, 2024 Resource

Myths of Branding Pt. 2: Coined Names Aren’t Worth the Investment

Myths Of Branding Pt. 1: Any Name Will Do
May 13, 2024 Resource

Myths Of Branding Pt. 1: Any Name Will Do

Give Them Something To Talk About
May 13, 2024 Article

Give Them Something To Talk About

Pepsi’s Spire: Branding and Design Go Hand In Hand
April 30, 2024 Article

Pepsi’s Spire: Branding and Design Go Hand In Hand

How to Name Your Company
April 16, 2024 Resource

How to Name Your Company

Big Brother Brands
April 30, 2024 Article

Big Brother Brands

Defy Description
April 30, 2024 Resource

Defy Description

April 30, 2024 Article

Forever Socks

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