The Commoditization of the Car (Exterior)
Car Logos: How Visual Identity Can Complement Brand Names
Are All the Good Names Taken?
Why Compound Names Win in Today’s Marketplace
How to Develop Brand Names in a Disruptive Category
What White Claw® Can Teach Us About Brand Names That Win
Lexicon Congratulates Facebook on Novi, a Digital Wallet
Creating Brand Names for Lyft
Abbott’s NAVICA™ — Taking COVID-19 Testing to a New Level
