
Why Compound Names Win in Today’s Marketplace

Are All the Good Names Taken?

Car Logos: How Visual Identity Can Complement Brand Names

The Commoditization of the Car (Exterior)

Ingredient Branding: An Automotive Essential

When the Language is the Message: Premium Skin Care Products in the Brazilian Market

Battling for the Back Seat

Pepsi’s Spire: Branding and Design Go Hand In Hand
