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AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name
San Francisco Chronicle: This is the Bay Area man naming your favorite things — from the BlackBerry to faux meat
Wards Auto: Branding Opportunities for the Automotive DTC Industry
Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names
AdExchanger: Every Killer Brand Starts with a Great Name
BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
Bloomberg: Who Names Electric Cars? These are The Worst
