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Lexicon Press

Digiday. From Gemini to GROK, new names for generative AI share the spotlight
December 8, 2023 Article

Digiday. From Gemini to GROK, new names for generative AI share the spotlight

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru
June 13, 2023 Article

Forbes: Developing Effective Brand Names: Lessons from a Naming Guru

Bloomberg: Who Names Electric Cars? These are The Worst
June 1, 2023 Article

Bloomberg: Who Names Electric Cars? These are The Worst

BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name
May 29, 2023 Article

BrandingMag: The Science of Sound Symbolism and the Importance of Your Brand Name

AdExchanger: Every Killer Brand Starts with a Great Name
May 25, 2023 Article

AdExchanger: Every Killer Brand Starts with a Great Name

Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names
April 20, 2023 Article

Esquire: How Weed Strains Get Their (Amusing, Provocative, Downright Wacky) Names

Wards Auto: Branding Opportunities for the Automotive DTC Industry
April 3, 2023 Article

Wards Auto: Branding Opportunities for the Automotive DTC Industry

San Francisco Chronicle: This is the Bay Area man naming your favorite things — from the BlackBerry to faux meat
April 1, 2023 Article

San Francisco Chronicle: This is the Bay Area man naming your favorite things — from the BlackBerry to faux meat

AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name
March 20, 2023 Article

AdWeek: What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

Harvard Business Review – The Best Way to Name a New Product
January 1, 2023 Article

Harvard Business Review – The Best Way to Name a New Product

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