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Insights

Lexicon’s Branding Resources and Thought Leadership

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September 19, 2017 Article

Appboy Announces Plans to Rename Company to Braze — Created by Lexicon
October 13, 2014 Article

How to Name Your Company
September 23, 2014 Article

4 Things That Make a Startup Name Flop
October 3, 2011 Article

Famous Names: Does it matter what a product is called?
January 3, 2011 Article

How to Pick the Perfect Brand Name

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Lexicon Branding
We create names that become billion dollar brands.

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