Company Naming Archives - Page 4 of 6 - Lexicon Branding

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May 13, 2024 Resource

Can the Right Brand Name Actually Create a New Category?

Myths Of Branding Pt. 1: Any Name Will Do

May 13, 2024 Resource

Myths Of Branding Pt. 1: Any Name Will Do

Getting the Name You Want: Dealing with Trademark Obstacles

April 30, 2024 Resource

Getting the Name You Want: Dealing with Trademark Obstacles

Big Brother Brands

April 30, 2024 Article

Big Brother Brands

Mondelez: A Rough Maiden Voyage?

April 30, 2024 Article

Mondelez: A Rough Maiden Voyage?

April 30, 2024 Article

Amazon vs. Netflix: How Names Can Affect Brand Evolution

April 30, 2024 Resource

Why the Executive Suite Must Be Involved in Brand Name Development

April 30, 2024 Resource

How to Develop Brand Names in a Disruptive Category

How to Name Your Company

April 16, 2024 Resource

How to Name Your Company

Lexicon congratulates Visby Medical, a Device Platform that Aims to Redefine the Way We Test and Treat Illness

April 16, 2024 Article

Lexicon congratulates Visby Medical, a Device Platform that Aims to Redefine the Way We Test and Treat Illness

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