Drillinginfo, a leading energy data and analytics company, needed a new corporate name that was more strongly aligned with the evolution of their identity and expanded core mission of creating the future of the energy industry through collaboration.


In partnership with Ogilvy Consulting, Lexicon constructed the name Enverus through the combination of three word parts that together captured the company’s past, present, future, and mission. The word part ‘En’ signaled the energy industry, while ‘ver’ connoted clarity and truth, and ‘us’ communicated their partnership and collaboration with both their customers and partners across the entirety of the energy sector.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do