The UV disinfection company, Xenex, developed the only proven solution to diminishing hospital associated infections. The company needed a name for their robot that epitomized both its speed and effectiveness of eradicating pathogens.


Lexicon developed the name LightStrike for the UV disinfection system, as it was representative of Xenex’s reliable and powerful solution to the epidemic surrounding hospital associated in fections. The word “light” referenced the robot’s utilization of high intensity, ultraviolet rays, and simultaneously served as a metaphor for both knowledge and health, while “strike” illustrated the product’s ability of eliminating pathogens.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do