RDMD helps fight rare diseases by bringing together patients, researchers, and medical foundations. While they have a great mission, their name wasn’t doing them any favors: it wasn’t fluent and it wasn’t memorable.


Lexicon Branding created the name AllStripes to help support a collective mission of seeking better treatments across all rare conditions, while also taking inspiration from the zebra, the official symbol for the rare disease community.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do