Problem.

RDMD helps fight rare diseases by bringing together patients, researchers, and medical foundations. While they have a great mission, their name wasn’t doing them any favors: it wasn’t fluent and it wasn’t memorable.

Solution.

Lexicon Branding created the name AllStripes to help support a collective mission of seeking better treatments across all rare conditions, while also taking inspiration from the zebra, the official symbol for the rare disease community.

Other Health Case Studies

Cencora
Humira
FreeStyle Libre
ThermaCare
Visby Medical
LightStrike

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do