Visby Medical (Click Diagnostics)
Click Diagnostics needed a new name for their highly innovative rapid response diagnostics company. A name that would support their rapid expansion and carry the story of small test kits that provide all of the performance of a diagnostic lab. The team wanted a name that would be memorable and stand out within the category.
Lexicon developed the name Visby which provided the strongest combination of legal clearance and marketability. The selection supported the brand’s goals of being uncomplicated yet powerful. Visby tested exceptionally well with audiences, who found it memorable, strong, and trustworthy; qualities suited for a company revolutionizing how diseases are diagnosed and treated.