In a category of parity products viewed as commodities, Ocular Dynamics developed a real breakthrough – a contact lens solution so comfortable, it hardly felt like anything was there.


Most eye-care companies sound like highly scientific endeavors. We went in the opposite direction. Tangible Science hones in on the human benefit: comfort so real you can feel it.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do