Tangible Science (Ocular Dynamics)
![Tangible Science (Ocular Dynamics)](https://www.lexiconbranding.com/wp-content/uploads/2023/06/Tangible-science-hero-1400x606.jpg)
Problem.
In a category of parity products viewed as commodities, Ocular Dynamics developed a real breakthrough – a contact lens solution so comfortable, it hardly felt like anything was there.
Solution.
Most eye-care companies sound like highly scientific endeavors. We went in the opposite direction. Tangible Science hones in on the human benefit: comfort so real you can feel it.