RTX (Visa)

Problem.

Visa was creating the next generation of Real-Time Payments, making financial transactions faster and safer. They wanted a name to communicate this high-level of innovation, while remaining straightforward and easy to process.

Solution.

Lexicon recommended a short, powerful, global-ready acronym: RTX (Real Time Experience). Acronyms have proven effective in aspirational categories like automotive, and we leveraged this strategy for financial services. Lexicon’s linguistic research has shown that ‘x’ connotes excellence and a strong sense of innovation, positioning Visa at the forefront of real-time payment processing.

Partner with Lexicon

Reach out for more information about our services.

"*" indicates required fields

First Name *

Last Name *

Email *

Country *

Company *

Message *

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.

I agree

Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.

Sign me up!

RTX (Visa)

Problem.

Solution.

Other Financial Case Studies

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon