E-Loan suffered from a common naming trend of the early days of online businesses, The founders approached Lexicon with an idea to combine microcredit theory with web 2.0 principles, and they wanted to convey a positioning of “personal loans made easy.”


Prosper speaks both to the founders’ vision and aspiration for those seeking loans. For the lending system to work, all members should help their neighbor, and Prosper perfectly describes this idea of mutual success.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do