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How Far Will Your Brand Name Stretch? 4 Rules for Names That Work Everywhere
October 1, 2026 Article

How Far Will Your Brand Name Stretch? 4 Rules for Names That Work Everywhere

WestLight Energy: The Right Input at the Right Time
August 12, 2026 Article

WestLight Energy: The Right Input at the Right Time

How to Choose the Right Naming Agency
July 2, 2026 Resource

How to Choose the Right Naming Agency

Lenny’s Podcast: David Placek shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, CapCut, and more.
June 15, 2026 Article

Lenny’s Podcast: David Placek shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, CapCut, and more.

Live on TBPN: Naming Strategy, ChatGPT’s Bad Habits & Rebrand Pitfalls
June 13, 2026 Article

Live on TBPN: Naming Strategy, ChatGPT’s Bad Habits & Rebrand Pitfalls

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names
June 8, 2026 Article

Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names

How Do You Transfer Brand Equity When You Change Your Name?
April 3, 2026 Article

How Do You Transfer Brand Equity When You Change Your Name?

Lenny’s Newsletter: How to create the perfect name
September 3, 2025 Article

Lenny’s Newsletter: How to create the perfect name

Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding
September 2, 2025 Article

Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding

Fast Company: What’s needed to create future-facing brands?
July 7, 2025 Article

Fast Company: What’s needed to create future-facing brands?

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