How Do You Transfer Brand Equity When You Change Your Name?
Naming Billion-Dollar Companies: The Art and Science Behind Great Brand Names
Live on TBPN: Naming Strategy, ChatGPT’s Bad Habits & Rebrand Pitfalls
Lenny’s Newsletter: How to create the perfect name
Fast Company: Tech Branding Trends | This is what happens when you give the world’s biggest nerds a chance at branding
Lenny’s Podcast: David Placek shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, CapCut, and more.
How Far Will Your Brand Stretch?
Fast Company: What’s needed to create future-facing brands?
Investors Business Daily: David Placek Named More Iconic Products Than You Can Count
