HDX - Developed by Lexicon Branding for The Home Depot

Problem.

Home Depot needed a name for its house-label products that would support the master brand and provide a seal of confidence and quality.

Solution.

Acronyms have proven effective in aspirational categories like automotive, and we saw an opportunity to leverage the same idea for tools. Three simple letters reference the master brand in a fresh and distinctive way. Lexicon’s linguistic research showed that, in this context, ‘X’ connotes energy, excellence, and the sense of something premium.

Partner with Lexicon

Reach out for more information about our services.

"*" indicates required fields

First Name *

Last Name *

Email *

Country *

Company *

Message *

We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.

I agree

Would you like to receive digital marketing insights in your inbox? We'll send you a few emails each month about our newest content, upcoming events, and new services.

Sign me up!

HDX - Developed by Lexicon Branding for The Home Depot

Problem.

Solution.

Other Consumer Case Studies

What Is The Value of a Lexicon Created Brand Name?

Partner with Lexicon