Walmart+
![Walmart+](https://www.lexiconbranding.com/wp-content/uploads/2023/06/Walmart-1400x606.jpg)
Problem.
Walmart needed a name for their new subscription program offering unlimited same-day delivery, providing their customers with added value and convenience.
Solution.
Lexicon created the name Walmart+ to transparently signal the added value of the subscription service, while making Walmart the hero.