Walmart needed a name for their new subscription program offering unlimited same-day delivery, providing their customers with added value and convenience.


Lexicon created the name Walmart+ to transparently signal the added value of the subscription service, while making Walmart the hero.

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do