Problem.

Amazentis, a Swiss-based company, retained Lexicon to develop a brand name for a novel cellular nutrition product clinically proven to revitalize mitochondria and power muscle cells. The product supports the body’s natural recycling process that allows mitochondria to repair itself, improve its performance, and restore strength.

Solution.

Based on interviews with the science team and a review of their consumer and physician research, the most compelling message was about extending or restoring strength – giving a person more time to participate in sports and live a better life for longer. Timeline – a word used every day in business – became our strongest recommendation. It also reflected our fundamental creative strategy: be distinctive and unexpected in the category.

Other Case Studies

Febreze
Wisp
Swiffer
Walmart+
Hubspace
Plenaire

What Is The Value of a Lexicon Created Brand Name?

Truly effective names deliver fundamental value — they drive revenue. They give power and momentum to new ideas. Creating an effective name is not just a good thing, it is essential to success.

Here’s how we create them:

What We Do