Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products
Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz
CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming
CMO Survey: The Increasing Value Of A Brand Name
The Service That Launched a Thousand Shyps: The Sharing Economy Is Now Sharing Brand Names
Insuring the Future of Auto Insurance
Mobility as a Service Creates Significant Branding Opportunities
The Lesson U.S. Automakers Need to Learn From Tech
Honda Loses Market Share (How surprised were we supposed to be?)
