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Lexicon Branding
We create brand names that help our clients build billion-dollar brands.
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Lexicon Press

Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products
May 13, 2024 Article

Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products

Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz
May 13, 2024 Article

Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz

CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming
May 13, 2024 Article

CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming

CMO Survey: The Increasing Value Of A Brand Name
May 13, 2024 Article

CMO Survey: The Increasing Value Of A Brand Name

The Service That Launched a Thousand Shyps: The Sharing Economy Is Now Sharing Brand Names
April 30, 2024 Article

The Service That Launched a Thousand Shyps: The Sharing Economy Is Now Sharing Brand Names

Insuring the Future of Auto Insurance
April 30, 2024 Resource

Insuring the Future of Auto Insurance

Mobility as a Service Creates Significant Branding Opportunities
April 30, 2024 Resource

Mobility as a Service Creates Significant Branding Opportunities

The Lesson U.S. Automakers Need to Learn From Tech
April 30, 2024 Article

The Lesson U.S. Automakers Need to Learn From Tech

Honda Loses Market Share (How surprised were we supposed to be?)
April 16, 2024 Article

Honda Loses Market Share (How surprised were we supposed to be?)

Sonos Releases Trueplay Software; ABC Family to Become Freeform
April 16, 2024 Article

Sonos Releases Trueplay Software; ABC Family to Become Freeform

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