
Swiffer. Blackberry. Dasani. Meet The Man Who Named Your Favorite Products

Naming Expert & Lexicon Branding Founder David Placek, an interview by Quartz

CMO Survey Confirms the Increasing Challenge and Critical Nature of Brand Naming

CMO Survey: The Increasing Value Of A Brand Name

The Service That Launched a Thousand Shyps: The Sharing Economy Is Now Sharing Brand Names

Insuring the Future of Auto Insurance

Mobility as a Service Creates Significant Branding Opportunities

The Lesson U.S. Automakers Need to Learn From Tech

Honda Loses Market Share (How surprised were we supposed to be?)
